November 7, 2009 11:35 AM

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Concert Blog

The Cool Kids to appear in video game

Hip-hop lovers have found a new duo to champion in the form of The Cool Kids, a bright, shiny new group that’s been doing well in indie circles. In a unique marketing twist, they’ve recently partnered up with the video game company 2K Sports, and will be featuring their music as well as themselves—as playable characters, no less—in a new game from 2K due out in the near future.

Billboard notes that they’re also headlining the Bounce Tour, which is an annual promotional event put on by 2K. The upcoming game, NBA 2K9, will include “2K Pennies,” a brand new song from The Cool Kids. Besides themselves, other playable characters include Steve Aoki, Aceyalone and Phife Dawg from A Tribe Called Quest.

If you haven’t seen the Cool Kids yet, you’d better beat the rush and try to secure some concert tickets now. The Cool Kids tickets are available over at Stubhub.com.

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