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Pitchfork talks to Jarvis Cocker music video director

Jarvis Cocker’s record, Further Complications, came out earlier this year to quite a bit of buzz from the blogosphere. Like anything related to Cocker, his personality shone on the cover—a white background with Cocker seemingly falling limply out of sight. When director Stephanie di Gusto was approached to shoot a music video for the title track, she looked toward the cover art for inspiration, and came up with a very simple but novel concept: Jarvis trapped in a box. That sounds a lot like real life, doesn’t it?

Jarvis seemed to really get into it, if a Pitchfork interview with the director is to be believed. He preened and pouted throughout the shoot as fake walls and barriers pushed up against him, cramping him into a corner. Apparently, they originally wanted to use a stand-in for some of the falls or sudden contractions of walls in the video, but the end result, di Gusto says, looked like “a crap Chaplain.” Can’t have that. And Jarvis was so much better, anyways.

Watch the video at Pitchfork, then check for concert tickets to Cocker’s live shows at StubHub.