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Dr. Dre Finally Unveils ‘Detox’

Dr. Dre’s much-delayed, highly-anticipated Detox album has finally surfaced, or at least some of it. The West Coast hip-hop producer appears in the latest installation of a Dr. Pepper ad campaign called “Trust Me, I’m a Doctor,” along with a teaser of his song “Sh** Popped Off,” referenced by T.I., from Dre’s long-awaited Detox album. Detox is set to be released via Aftermath/Interscope in late 2009 while the commercial will begin airing on Monday (June 1). In the commercial Dr. Dre says, “Scientific tests prove when you drink Dr. Pepper slow, the 23 flavors taste even better. For me, slow always produces a hit.” After delivering his lines Dre steps behind a DJ booth, puts on his signature “Beats” headphones and slows down the fast-paced techno song by putting a can of the soft drink over the record. Then “Sh** Popped Off” comes on and a party erupts with Dr. Dre telling the camera “Slower is better—trust me, I’m a doctor.” The campaign also features Dr. J., Gene Simmons (aka “Doctor Love”) and Dr. Frasier Crane.

Detox is Dr. Dre’s follow-up to 1999’s Dr. Dre 2001, which has sold 7.23 million copies in the U.S., according to Nielsen SoundScan. Detox will feature guest spots by Dr. Dre’s protégé Eminem, Jay-Z, 50 Cent and Nas, among others.

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